Redpoint bio first announced that it had identified RP44, an all-natural sweetness enhancer, in June 2009. RP44 is Reb-C (rebaudioside C), a component of the stevia plant. In June 2010, Redpoint entered into a license and commercialization agreement with International Flavors and Fragrances, Inc. ("IFF"), covering the commercialization of RP44. RP44 received FEMA GRAS approval in October 2010. Unlike Reb A, RP44 is not a sweetener; rather, it is a sweetness enhancer. A sweetness enhancer imparts ...
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